Understanding The Reason of Recycling (Video is recommended as per the syllabus) Sustainability can be measured by doing a product Life-Cycle Analysis, where the environmental "footprint" of the product is determined. This is based on the resources required to produce the product, end use of the product and the final resting place of the product (i.e. recycled, composted, land-filled). In business terms, to focus on sustainability might be defined as acting with long term consequences in mind and managing a business such that its processes or overall state can be maintained indefinitely. If economic sustainable development means developing corporate systems that will last indefinitely, the assumption is that these systems will have less impact on the environment than traditional, or less sustainable, systems. Sustainability is difficult to define or truly measure, since overall impacts and other variables exist that might never truly be known. However, a proc